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Beauty Industry, Beauty Launches

New I Dew Care Skincare Launches in Walgreens

The K-beauty-inspired brand features playful packaging to attract Gen Z shoppers.

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By: Rachel Klemovitch

Assistant Editor

I Dew Care, the K-beauty-inspired skincare brand known for its playful packaging and effective formulas, has launched at Walgreens stores nationwide. A curated selection of the brand’s top-performing and best-selling products will be available to shop in nearly 1,600 Walgreens stores across the U.S.
 
Brian Murdock, General Manager North America at Memebox, said, 
 
“We are thrilled to bring I Dew Care’s fun and effective skincare solutions to Walgreens customers across the nation. This launch is a significant step in our mission to make K-beauty more accessible to everyone, offering a playful and efficacious skincare experience in Walgreens stores and online.”
 
Walgreens aims to attract a younger, Gen Z beauty shopper with the exciting addition of 40 of I Dew Care’s most popular SKUs including their iconic headbands, best-selling sheet mask sets, and ice cream-inspired wash-off masks.
 
The popularity of K-beauty continues to surge – according to the Korea Customs Service, South Korea’s skincare exports grew by 21.7% in the first quarter of 2024, reaching $2.3 billion. I Dew Care’s launch positions Walgreens as a key player in the K-beauty space. 

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